Well, there was an emphasis on packaging, as is the case with almost all Asian brands I've seen, but with KATE Cosmetics it didn't make me think "Huh? How am I supposed to use/store/maintain this thing?"Ĥ. They didn't have frivolous but stupid packaging. I'd call them of medium pigmentation but buildable ģ.
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The eyeshadows were actually pigmented (well, not pigmented like MAC or Smashbox or your Western brands, but definitely more pigmented than your average Asian drugstore brand). There wasn't glitter overload in every single product Ģ. The makeup itself was very good, especially by Asian-drugstore-brand standards. We also got to play with a whole range of testers on the spot. The final look was very classy and well-defined.
He demonstrated a "day look", followed by a night look (acheived by applying a greater amount of the darker shade and contouring the face further). Mikiya Hirai, a Japan-based makeup artist with Kanebo, was in town to do the makeup. They had cupcakes! And they were meticulously branded with the KATE logo and colour scheme (black and red).įood aside, we got to see a demonstration of the Eye Shadow DB being used on a model. The first thing that caught my eye at the event were the cupcakes. I guess it's pretty useful for girls who like to gradate their eyeshadow, which is primarily a feature the Asian markets tend to be more interested in. The idea is that in addition to using the two shades, you can create a third shade by blending the two existing shades, and thereby create a new shade. As you can see, the plastic divider between the two shades runs for only half the eyeshadow duo. The Eye Shadow DB (DB stands for Dual Blend) is marketed as being more than your average eyeshadow duo. The main highlight of the session was a new rangee of eyeshadow duos, the Eye Shadow DB. Last week, I was introduced to some of the new products from KATE Cosmetics, the drugstore offshoot of Japanese brand Kanebo.